Caratteristiche e benefici
- Miss Elizabeth Arden established the American beauty industry.
- She believed in the intelligent cooperation between science and nature for beauty.
- Her skincare products benefited the skin instead of masking it.
- Miss Arden promoted Total Beauty, including skincare, nutrition, and fitness.
- She lived her mantra of beauty as a birthright for every woman.
- She brought a scientific approach to skincare formulations.






