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Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy.
| Publisher | Pearson |
| Publication date | February 1, 2016 |
| Edition | 13th |
| Language | English |
| Print length | 672 pages |
| ISBN-10 | 013413219X |
| ISBN-13 | 978-0134132198 |
| Item Weight | 2.75 pounds (1.25 kg) |
| Dimensions | 8.6 x 1.2 x 10.9 inches (21.8 x 3 x 27.7 cm) |
Marketing: An Introduction
The editorial review of "Marketing: An Introduction 13th Edition" highlights a mixed customer experience with the product, primarily focused on its content but marred by presentation and quality issues. Many users are content with the content, stating that the material is relevant, insightful, and effectively integrates real-world examples. However, this positive reception is tempered by significant concerns regarding the physical condition of the book, particularly with used copies that reportedly have misprints, missing pages, and poor binding. Several customers have expressed dissatisfaction concerning the quality of the used copies they received, mentioning issues such as pages being torn or missing entirely, which detracted from their ability to complete course assignments tied closely to the reading material. Additionally, multiple reviews pointed out typos and poor formatting, suggesting the text may require better editorial oversight. Overall, while the book seems to provide useful and informative content for students engaging with marketing principles, its usability is hindered by physical defects and editorial errors. **
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