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Item #:
90447573
Just Enough Research: Second Edition
89% of respondents would recommend this to a friend
Item #:
90447573
€ 31
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Good research is about asking more and better questions, and thinking critically about the answers. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way.
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What Stands Out
Concise Guidance
Offers clear, actionable insights into conducting effective research without overwhelming detail, making it accessible for beginners and busy professionals alike.
Practical Examples
Includes real-world case studies that illustrate key concepts, empowering readers to apply techniques directly in their own research endeavors.
Updated Content
Revised to reflect current trends and methodologies, ensuring relevance and utility for today's fast-paced research environment.
Product Details
| Publisher | Mule Design |
| Publication date | 21 Oct. 2019 |
| Edition | 2nd ed. |
| Language | English |
| Print length | 198 pages |
| ISBN-10 | 1952616468 |
| ISBN-13 | 978-1952616464 |
| Item weight | 1.05 kg |
| Dimensions | 14 x 1.4 x 21.6 cm |
| Book 9 of 48 | A Book Apart |
Who Should Buy?
-
Aspiring Researchers
Ideal for newcomers to research, offering insights on conducting effective user research without overwhelming details.
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Product Designers
Helpful for designers seeking practical methods to understand user needs through straightforward research techniques.
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Business Analysts
Beneficial for analysts wanting to integrate user research into their processes for better product decision-making.
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Professional Researchers
May not satisfy experienced researchers seeking in-depth methodologies or advanced research techniques and comprehensive data.
Product Description
Just Enough Research: Second Edition
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Applications Editorial Review
Just Enough Research Second Edition, published by Mule Design, is a comprehensive guide that provides an excellent, practical overview of conducting effective user research. The book, spanning 198 pages, is well-received among both novice and experienced researchers for its accessible presentation of mature insights, ethical considerations, and step-by-step processes that make it enjoyable and informative. Readers have praised its humorous tone, which enhances the learning experience. This second edition is particularly recommended for anyone in the UX or product design fields seeking to deepen their understanding of user research principles.
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Pros
- Practical overview of user research techniques
- Humor makes the content enjoyable
- Access to ethical research considerations
- Digestible format ideal for all levels
- Highly recommended by experienced researchers
Cons
- Might not cover advanced topics in depth
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€ 31
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Features & Benefits
- Asking more and better questions is crucial for good research.
- It saves time and money by reducing unknowns and building a solid foundation.
- Explains how to discover competitive advantages and overcome biases.
- Features a new chapter on surveys and updated examples.
- Provides frameworks and methods for conducting effective research.
- Guides professionals on ethics and effects of research in the digital climate.
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